Workers from Sign-Lite of Cleveland installed FirstEnergy’s name on Cleveland Browns Stadium Friday as part of the renaming of the pro-football facility.
FirstEnergy is paying $102 million over 17 years to name the facility FirstEnergy Stadium: Home of the Cleveland Browns.
The logo measures more than 186 feet and the aluminum for the lettering weighs 3,500 pounds.
The signage is on the south side of the stadium facing downtown.
It is the first piece of major signage from the naming-rights deal, said FirstEnergy spokesman Todd Schneider. There will be more.
The new sign is larger than that at corporate headquarters in Akron, and in fact is the largest FirstEnergy sign ever erected.
FirstEnergy’s deal includes exclusive rights to be the only electric energy provider to place signage in and around the stadium.
Other terms include: An illuminated exterior sign and internal signs, among them a FirstEnergy Stadium sign at each end of the 50-yard line; a percentage of time on LED screens; tickets for FirstEnergy employees; the presence of Browns players and coaches at FirstEnergy promotional events; and a rooftop sign visible from aerial views.
FirstEnergy already owns a suite at the stadium.
The deal also precludes the Browns from separately selling the naming rights to the football field itself.