Bridgestone Americas is working to create buzz about its Firestone commercial truck tires.
It is safe to say, truck tires don’t generate the same kind of general motor vehicle sex appeal as, say, high performance car or specialty race tires.
To give its truck tires their due, Bridgestone Commercial Solutions, the truck tire division of Bridgestone Americas Tire Operations, on Tuesday began its national “Firestone Drives America” tour in downtown Akron outside Canal Park before the Akron Aeros game. The tour program offers games, interactive product displays and a contest to win various prizes.
The tour is part of the tire company’s “Those With Drive, Drive a Firestone” campaign launched in March.
From Akron, the “Firestone Drives America” tour will travel to other minor-league baseball stadiums and NCAA college football games in Illinois, Kentucky, Georgia, Texas and California. The tour will show off the latest Firestone brand tires, including the new line of Firestone eco-Products.
Those who hold commercial driver licenses will be able to enter a contest for a chance to win what the company calls the “Firestone Edition Class 8” tractor.
Additional information is available online at www.firestonetrucktires.com.
Jim Mackinnon can be reached at 330-996-3544 or jmackinnon@thebeaconjournal.com.